Terms of Service

These Terms of Service ("Terms") govern your access to and use of the Glara platform and services provided by:

Email: [email protected]

Website: https://glara.ai

(referred to as "Glara," "we," "us," or "our")

1. Agreement to Terms

1.1 Acceptance

By accessing or using the Glara platform (the "Services"), you agree to these Terms. If you don't agree, don't use the Services.

1.2 Business Use Only

These Terms apply to business customers only. By using the Services, you confirm that:

• You are a business entity or entrepreneur
• You are acting in the exercise of your trade, business, craft, or profession
• German consumer protection laws (Section 13 BGB) do not apply to you

1.3 Binding Agreement

These Terms create a legally binding agreement between you (the "Customer") and Glara.

2. The Services

2.1 What We Provide

Glara is a Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) platform that helps e-commerce brands and retailers track and improve their visibility in AI search engines. The Services enable you to monitor how AI platforms mention and recommend your products, receive optimization recommendations and guidance to improve AI discoverability, and measure performance through analytics, revenue attribution, and benchmarking.

The specific features, integrations, and usage limits included in your subscription plan are displayed in your Stripe checkout, account dashboard, and confirmation emails. We may contact you if your usage significantly exceeds your plan's intended scope.

2.2 Service Availability

We strive for high availability but do not guarantee uninterrupted access. We may perform maintenance, updates, or modifications at any time.

2.3 Changes to Services

We may modify, update, suspend, or discontinue any part of the Services at any time.

Improvements and Bug Fixes: We may add features, fix bugs, improve performance, or make other enhancements without advance notice.

Material Reductions: If we significantly reduce functionality or remove major features, we'll provide 30 days' advance notice via email. Your remedy is to cancel your subscription before the changes take effect.

Beta Features: Features labeled "beta," "experimental," "alpha," or similar may be modified, removed, or made unavailable at any time without notice. Beta features are provided "as is" without warranties and may not function as intended.

2.4 Support

We provide email support at [email protected] on a best-effort basis during Central European Time (CET) business hours (generally Monday-Friday, 9 AM - 6 PM CET, excluding German public holidays). We don't guarantee specific response times. Response times vary based on request complexity and support volume.

3. Your Account

3.1 Registration

To use the Services, you must create an account with accurate information including company name, email address, and payment details.

3.2 Account Security

You are responsible for:

• Maintaining confidentiality of your login credentials
• All activity under your account
• Notifying us immediately of unauthorized access

3.3 User Accounts

You may create multiple user accounts for employees or contractors. You're responsible for their actions.

3.4 Minimum Age

Users must be at least 18 years old.

4. Acceptable Use

4.1 Permitted Use

You may use the Services only for lawful business purposes consistent with these Terms.

4.2 Prohibited Conduct

You may not:

• Violate any laws or regulations
• Infringe others' intellectual property or privacy rights
• Reverse engineer, decompile, or attempt to extract source code
• Use the Services to develop competing products
• Access the Services through automated means (bots, scrapers) except via authorized APIs
• Interfere with or disrupt the Services
• Share, sell, or transfer your account to others
• Attempt to gain unauthorized access to our systems or other users' accounts
• Use the Services for unlawful, harmful, or abusive purposes

4.3 Competitive Use

You may not use the Services if you are a direct competitor developing GEO/AEO products or services.

4.4 Enforcement

We may suspend or terminate your account for violations of this Section 4.

5. Data Ownership and Rights

5.1 Your Product Data

You retain ownership of data you directly provide to the Services through authorized integrations, including:

• E-commerce platforms (Shopify, Centra, etc.): Product catalog, product names, descriptions, prices, SKUs, store configuration
• Analytics platforms (Google Analytics, Shopify Analytics, etc.): Website traffic, user behavior, conversion data
• Transaction data: Anonymized sales data, revenue, number of transactions (no individual customer personal information)
• Data accessed via authorized API connections

("Your Product Data")

You grant Glara a license to access, store, and process Your Product Data solely to provide the Services, including measuring attribution and performance. You can disconnect your integrations or request deletion of Your Product Data at any time.

Publicly Available Data: Data that Glara collects from publicly available sources (such as product information from public websites, AI platform responses, or web scraping) is owned by Glara, even if it relates to your products or brand. This includes product details, descriptions, and other information available on the public internet.

5.2 Platform-Generated Data

Glara owns all data generated by the Services, including:

• Prompts sent to AI platforms and responses received
• AI search visibility scores, rankings, and analytics
• Performance metrics and benchmarking data
• All insights, reports, and recommendations derived from AI platform analysis

("Platform Data")

During your subscription, you receive a limited license to access and use Platform Data related to your products through the Services. This license terminates when your subscription ends.

5.3 Our Platform

Glara owns all rights to the Services, including software, algorithms, analytics methods, user interfaces, trademarks, and intellectual property. You receive no ownership rights—only a limited right to use the Services during your subscription.

5.4 Performance Data and Benchmarks

We may retain and use performance data in anonymized, aggregated form that doesn't identify you or your specific products ("Aggregated Data"). We own Aggregated Data and may use it for industry benchmarks, research, and product development.

5.5 No Training on Your Product Data

We don't use Your Product Data to train machine learning models. However, AI platforms we query (OpenAI, etc.) process data according to their own terms.

5.6 Feedback

If you provide feedback or suggestions about the Services, we may use them without obligation to you.

6. Pricing and Payment

6.1 Subscription Fees

The Services are provided on a subscription basis. Current pricing is available on our website (https://glara.ai), in your Stripe dashboard, or by contacting [email protected].

6.2 Payment

• Payment is processed via Stripe
• Fees are stated in Euros (EUR) excluding applicable taxes
• You must provide valid payment information
• Subscriptions are billed monthly or annually in advance

6.3 Taxes

You are responsible for all taxes (VAT, sales tax, etc.) except taxes on Glara's income. If we must collect taxes, they'll be added to your invoice.

6.4 Automatic Renewal

Your subscription automatically renews for the same period (monthly or annually) unless you cancel. We may increase fees at renewal with 30 days' notice.

6.5 Free Trial

We may offer free trials. Trial terms, duration, and automatic conversion details are displayed in Stripe checkout. At trial end, your subscription automatically converts to paid unless you cancel.

6.6 No Refunds

All fees are non-refundable. Once charged, we don't provide refunds for early termination, dissatisfaction, or non-use. Evaluate the Services during the trial period.

6.7 Late Payment

Late payments may incur interest at the statutory rate for commercial transactions (9% above ECB base rate per Section 288(2) BGB).

6.8 Suspension for Non-Payment

We may suspend Services if payment is overdue by more than 30 days, with reasonable notice.

7. Privacy and Data Protection

7.1 Privacy Policy

Our Privacy Policy (incorporated by reference) explains how we collect, use, and protect data. By using the Services, you agree to our Privacy Policy.

7.2 Your Responsibilities

You are responsible for:

• Complying with data protection laws applicable to your use of the Services
• Ensuring you have rights to the data you provide to us
• Maintaining your own backups of critical data

7.3 Data Processing Agreement

If you require a Data Processing Agreement (DPA) for your compliance needs, a standard DPA is available upon request at [email protected]. The DPA applies only to limited personal data (such as account user names and emails).

8. Third-Party Services

8.1 Integrations

The Services integrate with third-party platforms including e-commerce platforms (Shopify, Centra, etc.), analytics platforms (Google Analytics, Shopify Analytics, etc.), and AI platforms (OpenAI, etc.). You authorize these integrations when you connect your accounts.

8.2 Third-Party Terms

Your use of third-party platforms is governed by their terms and policies. You're responsible for complying with them.

8.3 No Responsibility for Third Parties

We're not responsible for third-party platforms' availability, accuracy, or performance. Changes to these platforms may affect the Services.

9. Warranties and Disclaimers

9.1 Your Warranties

You represent and warrant that:

• You have authority to enter these Terms
• Your use of the Services complies with applicable laws
• Your Product Data doesn't infringe others' rights
• You have rights to share Your Product Data with us

9.2 Service Disclaimer

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES EXCEPT AS REQUIRED BY MANDATORY LAW.

We don't warrant that:

• The Services will be uninterrupted, error-free, or secure
• Results will be accurate or complete
• The Services will meet your specific needs
• AI platforms will feature or recommend your products

9.3 No Guarantee of Results

We provide analytics and recommendations but don't guarantee increased visibility or sales. Results depend on many factors beyond our control.

10. Limitation of Liability

10.1 Unlimited Liability

Glara has unlimited liability for:

• Intentional acts (Vorsatz)
• Gross negligence (grobe Fahrlässigkeit)
• Injury to life, body, or health
• Liability under the Product Liability Act (Produkthaftungsgesetz)
• Matters that cannot be limited under mandatory law

10.2 Limited Liability for Slight Negligence

For slight negligence (leichte Fahrlässigkeit), Glara is liable only for breach of essential contractual obligations (cardinal duties). Liability is limited to typical and foreseeable damages.

10.3 Exclusion of Liability

Glara is not liable for:

• Slight negligence in breaching non-essential obligations
• Indirect damages, consequential damages, lost profits, or lost data (except under Section 10.1)
• Third-party platform acts or omissions
• Your failure to maintain backups

10.4 Liability Cap

Where liability is limited, our total cumulative liability shall not exceed fees paid by you in the 12 months preceding the claim.

10.5 Vicarious Liability

These limitations apply to Glara's legal representatives, employees, and agents.

11. Termination

11.1 Termination by You

You may cancel your subscription anytime through your account dashboard or by contacting [email protected]. Cancellation is effective at the end of your current billing cycle. No refunds for early termination.

11.2 Termination by Us

We may terminate:

• With 30 days' notice for convenience
• Immediately for cause, including:
  • Material breach not cured within 14 days of written notice
  • Non-payment for more than 30 days
  • Violation of Acceptable Use (Section 4)
  • Fraudulent or illegal activity

11.3 Effect of Termination

Upon termination:

• Your access to the Services and Platform Data immediately ends
• You must pay all fees accrued before termination
• We'll delete Your Product Data within 30 days (except data we must retain by law or in backups deleted per ordinary schedule)
• You should export Your Product Data before termination if you want to retain it
• We retain Platform Data and Aggregated Data as specified in Section 5
• Sections that should survive (including Sections 5, 6.6, 10, 13) will survive

12. Confidentiality

12.1 Confidential Information

"Confidential Information" means non-public information disclosed by one party to the other, marked confidential or that should reasonably be considered confidential.

Your Product Data is your Confidential Information. Platform Data, Service details, pricing, and analytics methodologies are our Confidential Information.

12.2 Obligations

Each party will:

• Protect the other's Confidential Information with reasonable care
• Use it only for purposes of these Terms
• Not disclose it except to those who need to know and are bound by confidentiality

12.3 Exceptions

Confidential Information doesn't include information that:

• Is or becomes publicly available through no breach
• Was known before disclosure
• Is independently developed
• Is received from a third party without confidentiality restrictions

12.4 Required Disclosure

If required by law to disclose Confidential Information, the disclosing party will (if permitted) provide advance notice.

12.5 Duration

Confidentiality obligations survive for 3 years after termination.

13. Indemnification

13.1 Your Indemnity

You'll indemnify and hold harmless Glara from claims, liabilities, damages, and costs (including legal fees) arising from:

• Your use of the Services in violation of these Terms
• Your breach of laws or third-party rights
• Your Product Data (including infringement claims)
• Your negligence or willful misconduct

13.2 Process

We'll notify you of claims, give you control of defense (if you don't admit our liability), and reasonably cooperate at your expense.

13.3 Exception

You're not obligated to indemnify for claims caused solely by our gross negligence or intentional misconduct.

14. General Terms

14.1 Entire Agreement

These Terms, together with the Privacy Policy, constitute the entire agreement and supersede all prior agreements.

14.2 Amendments

We may modify these Terms with at least 6 weeks' advance notice via email or account dashboard. Continued use after changes constitutes acceptance. If you disagree, cancel before changes take effect.

14.3 Governing Law

These Terms are governed by German law, excluding the UN Convention on Contracts for the International Sale of Goods (CISG) and conflict of law provisions.

14.4 Jurisdiction

Exclusive jurisdiction is Berlin, Germany (if you're a business under HGB, a legal entity under public law, or lack a general place of jurisdiction in Germany).

14.5 Language

The English version of these Terms is binding. Translations are for convenience only.

14.6 Severability

If any provision is invalid, the remaining provisions remain in effect. Invalid provisions will be replaced with valid ones closest to the original intent.

14.7 No Waiver

Failure to enforce any provision doesn't waive our right to enforce it later.

14.8 Assignment

You may not assign these Terms without our written consent. We may assign to affiliates or in connection with mergers, acquisitions, or asset sales.

14.9 Force Majeure

Neither party is liable for failure to perform (except payment obligations) due to causes beyond reasonable control (acts of God, natural disasters, war, government actions, etc.).

14.10 Notices

Notices must be in text form (Section 126b BGB) and sent to:

To Glara:
Arbor Technologies GmbH, Torstraße 109, 10119 Berlin, Germany
Email: [email protected]

To You:
Email address associated with your account

14.11 Publicity

You grant us the right to use your company name, logo, and trademarks to identify you as a customer in our marketing and promotional materials, including on our website, in customer lists, case studies, presentations, and social media. This right applies from the moment you create an account (including trial accounts). To opt out at any time, contact [email protected] and we will cease further use within a reasonable period.

15. Contact

For questions about these Terms:

By using the Services, you acknowledge that you've read, understood, and agree to these Terms of Service.